Diverse athletics arm of Sanford Health re-introduced as Sanford Sports

Posted: September 27, 2022

SIOUX FALLS, S.D. - The modern athletics arm of Sanford Health is re-introducing its diverse portfolio of sports-related services and programs as one unified brand – Sanford Sports – to better align with the health system’s mission and strengthen access points to its services for athletes, fans and supporters.

Rooted in science and health care, Sanford Sports offers a combination of programs, services, events, facilities and partnerships intended to make active lifestyles accessible and rewarding for people of all ages and abilities.

“Part of what makes Sanford Sports special is our integration of science-backed programs, exceptional facilities and a team of event, performance, and sports health and safety experts,” said Steve Young, president of Sanford Sports. “This alignment will allow us to better serve our growing base of athletes, families, sports fans and communities.”

The primary pillars of Sanford Sports include Academy, Performance and Sports Complex.

Name changes across the Sanford Health footprint will include Sanford Sports Performance (formerly known as Sanford POWER) and Sanford Sports Academy (formerly known as Sanford POWER Academies). In addition, all existing Sanford-operated athletic teams will now compete under the name Sanford Sports Academy. The Sanford Pentagon's social media channels will also reflect this change and now be known as Sanford Sports Complex. 

“As a brand, Sanford Sports reflects our “one team” philosophy, meaning all a client needs to do to get an exceptional experience is find us,” said Jesse Smith, vice president of operations for Sanford Sports. “Our team of experts will help each individual figure out exactly what they need to do to reach optimal performance and achieve their personal goals.”

Sanfordsports.com now serves as a one-stop-shop for all Sanford Sports offerings, including programs and events and a comprehensive calendar, which can be filtered based on interests.